SpacetoCo
Senior Design Engineer
2021 — 2023
I worked with the fantastic team at SpacetoCo for almost 3 years. My role blended creative and technical work. I took ownership of many features that customers use and love today, handling everything from discovery to prototypes to frontend engineering and delivery of production features.
Guest Document Management
I tackled a significant challenge faced by SpacetoCo: the lack of a centralised system for guests to upload and share documents with hosts, particularly for Insurance purposes. This inefficiency was prevalent in the manual, disorganised methods of document sharing, predominantly through email and Excel sheets.
Centralized document management system with automated alerts and cross-host sharing
The solution I designed is a more streamlined, user-friendly experience, allowing guests to upload documents once and share them with multiple hosts. The key challenges I needed to solve were:
- Centralised Document Management: Hosts need to see the key document information of all their guests in one place.
- Automated Alerts and Reminders: No more chasing expired documents.
- Cross-Host Document Accessibility: Guests upload once, and share through a simple requests system.
- Compliance and Workflow: The solution must to adapt to various document types and compliance needs.
Through user testing, customer feedback, and prototyping, the solution drastically simplifies document management.
Hosts see all guest documents in one place with expiration dates and request capabilities. Guests upload once and share through a request process - no more email chains.
In Beta, it's showing to be a more efficient, user-friendly experience while laying a foundation for future enhancements and integrations like document signing and identity verification.
Host Dashboard
Hosts had nowhere to see booking stats. I designed and built the first dashboard using customer analytics to surface the most-requested data.
The most requested feature was year-over-year stats like booking counts and revenue. I designed and built an interactive 'Bookings Overview' graph that shows data across Casual, Recurring, and Verified guest bookings.
Upsell & Onboarding
Free-tier hosts didn't know about Partner features because we hid them until upgrade.
I was tasked with designing a Host Upsell feature and Onboarding experience that firstly helps educate hosts about all the incredibly useful tools our Partners have access to, and secondly, makes it super easy for them to get started as Partner hosts.
I designed upsell flows that show Partner features without getting in the way. Added clear upgrade paths and "Request meeting" buttons throughout the platform. I built portable and reusable dialogs for each feature category that appear when relevant.
This had an immense two-fold effect in both helping our hosts learn about the powerful features and functions SpacetoCo offers to Partner Hosts, while also greatly increasing sales of Partner Host packages.
Marketing Pages
After the platform-side of SpacetoCo had received a number of new features, new product verticals and a UI overhaul between 2021-2022, the marketing website had started to fall behind. Through the course of 2023, I was tasked with both redesigning and re-building a series of key marketing pages to convey a more vibrant and friendly brand identity, and to help showcase what SpacetoCo is, and why customers love using it.
Homepage — Cleared the clutter, made it obvious what SpacetoCo is, focused on getting people to search for spaces.
Pricing page — Post-restructure cleanup with tabbed navigation. Much clearer distinction between different pricing tiers.
About page — Shifted from team roster to company story. Mission, values and people—. Sprinkling in some personality and subtle animations.
Host page — Rebuilt from scattered features into a clear, logical flow with direct paths for both Casual and Partner hosts.
